Us.
We believe in the uniqueness of being and we are committed to giving value to its authenticity, so that every beauty can simply be itself.
✦
We love our planet and take inspiration from nature to create safe and effective treatments, in full harmony with the environment.
✦
We want everyone to be able to live a dedicated experience, finding balance and their own natural well-being, the only true sources of beauty.
It means attention to detail and passion typical of artisan culture.
Our technical staff, collaborating with external professionals and with the engineering faculty of the University of Modena, invests in research every year, so that our products can reinterpret the progress and the latest innovations in botanical technology.
Ours is an ethical choice, a true vocation that manifests itself in every aspect of our work.
Our cosmetic products contain a percentage between 80% and 95% of ingredients of natural origin , meet the standards Cruelty-free since 1975, I am Paraben Free , SLES Free and with washing bases Ecocert . Our packaging is in 100% recyclable PET and eco-friendly cardboard, made with trees from protected forests.
We believe that every person should be valued for their uniqueness.
We offer different specialties, to be combined with each other to act on the skin and hair in a synergistic and personalized way.
A work system that, through specific consultancy and cutting-edge tools, allows us to create a tailor-made treatment for each individual.
In collaboration with zeroCO2 we have chosen to create a reforestation project with a high social impact in Tanzania, through the planting of trees, useful for curbing the phenomenon of desertification, absorbing CO2 and supporting local communities.
Reforestation is the first step to protect soil from erosion, regulate the hydrological cycle and support farming families, and especially women, in resisting the climate crisis, contributing to women's empowerment.
In collaboration with the Faculty of Engineering of the University of Modena and the TPM, Science and Technology Park for Medicine of Mirandola - Fondazione Democenter, we have developed a scientific protocol that certifies the results obtained with the constant use of specific HAIRMED treatments on scalp and hair.
We organize workshops and invest in training to convey an ideal of natural beauty and inspire a wellness routine based on our values.
