White (not pigmented) hair can have different causes and, mainly, it is the sign of natural aging. They are thicker of dark (pigmented) hair and have a higher growth rate; And, like dark hair, they are subject to clearly visible alterations in the case of oxidative processes. Exposure to external factors (such as sun and smog) causes hair aging that appear opaque and tend to yellow. To counteract the yellowing, we intervene with the antigial shampoo B8 containing Piper pigments Able to eliminate this effect: according to color theory, in fact, purple would be the neutralizing of yellow.

The Shampoo for white hair B8, in addition to turning off the straw tones, Contains protective factors against oxidation and also moisturizing active ingredients that give shine and softness to the hair, eliminating its characteristic faded effect.