Banner Image

US

Welcome to our world

We believe in the uniqueness of being and we commit ourselves to giving value to its authenticity, so that every beauty can simply be herself.

We love our planet and inspire nature to create safe and effective treatments, in full harmony with the environment.

We want everyone to live a dedicated experience, finding balance and their natural well -being, unique true sources of beauty.

Banner Image

HoirMed

Was born from the culture of attention and respect for what surrounds us to give to each an experience unique and tailor -made.

True made in Italy

It means attention to detail and passion typical of artisan culture.

Our technical staff, collaborating with external professionals and with the engineering faculty of the University of Modena, invests every year in research, so that our products can reinterpret progress and the latest news of botany technology.

Banner Image
Banner Image

Eco -sustainability

Ours is an ethical choice, a real vocation that manifests itself in every aspect of our work.

Our cosmetic products contain a percentage between 80% and 95% of ingredients of natural origin, respect the Cruelty Free Standards since 1975, are Paraben Free, Sles Free and with Ecocert washing bases. Our packaging are in 100% recyclable pet and ecological cardboard, made with trees from safeguarded forests.

Tailor -made experience

We believe that each person must be enhanced for his own uniqueness.

We propose several specialties, to be combined with each other to act on the skin and hair in a synergistic and personalized way. A work system, which through specific advice and avant -garde tools allows you to create customized treatment for each.

Banner Image

OUR I COMMIT

Banner Image

zeroco2

High social impact reforestation.

In collaboration with Zeroco2 we chose to create a high -social reforestation project in Tanzania, through the plantation of trees, useful to stem the phenomenon of desertification, to absorb CO2 and to support local communities.

Refreshment is the first step to take to protect the soil from erosion, regulate the hydrological cycle and support peasant families, and in particular women, in resisting the climatic crisis, contributing to the female empowerment.

Research and training

We invest in research and science.

In collaboration with the Faculty of Engineering of the University of Modena and the TPM, Science and Technology Park for Medicine in Mirandola - Demiocenter Foundation we have developed a scientific protocol that certifies the results obtained with the constant use of the specific treatments harament on skin and hair.

We organize workshops and invest in training to transmit an ideal of natural beauty and inspire a wellness routine based on our values.

Banner Image

Certifications

Unique specialties, synergy treatments.

Everyone is unique and deserves dedicated attention. For this reason our treatments arise from the combination of specific interventions designed for the different needs of the hair and the scalp.

We use precious ingredients and do not abuse the term "natural".

The science we adopt uses the latest generation synthesis chemistry, which is in tune with the environment, because it respects severe quality standards and even more than the chemistry of nature, "the experience of plants".

This combination guarantees maximum safety and the best result for our partners and for our consumers.

Banner Image