Dry hair ...what can be done?

Hair has a complex structure made up of keratin chains protected by two natural barriers: the cuticle, a protein coating with a lamellar structure that seals the hair surface, and the hydrolipidic film, a balanced mix of water and fats that gives shine and softness, just like a cosmetic serum.

Frequent washing with unsuitable and overly aggressive shampoos and excessive exposure to aggressive external agents (in particular the heat of hair dryers and straighteners but also solar rays and chemical stress) progressively remove all protection from the hair, making it dry and dull.

Here are some  practical tips for naturally softer hair:

• use gentle shampoos, preferring those without SLES;
• if you wash your hair often, choose frequent-use shampoos;
• keep the hair dryer 30 cm away, avoiding excessive heat;
• preserves integrity and softness with masks and  treatments rich in proteins and trace elements  HAIR MEDIUM .