THE THEORY OF COLOR

PRIMARY COLORS
YELLOW ✦ RED ✦ BLUE

SECONDARY COLORS
They are obtained from the union of two primaries.

COMPLEMENTARY COLORS
✦ YELLOW + RED = ORANGE, complementary of BLUE
✦ YELLOW + BLUE = GREEN, complementary of RED
✦ BLUE + RED = VIOLET, complementary of YELLOW

RULE: Two complementary colors neutralize each other.
Example: BLUE neutralizes ORANGE.

The color wheel helps us understand that it is possible to obtain an infinite number of colors with the various mixes, keeping in mind that the background color of the hair plays a fundamental role in the success of the result.
It is a shared belief that by applying the same cosmetic color to different hair types, the results obtained will be different from each other.

LEGEND OF TONE HEIGHTS

1 = NERO
2 = BRUNO
3 = CASTANO SCURO
4 = CASTANO
5 = CASTANO CHIARO
6 = BIONDO SCURO
7 = BIONDO
8 = BIONDO CHIARO
9 = BIONDO CHIARISSIMO
10 = BIONDO PLATINO

LEGEND OF REFLECTIONS

0 = LIGHT REFLECTION
1 = ASH
2 = PURPLE
3 = GOLDEN
4 = COPPER
5 = MAHOGANY
6 = RED
71 = PEARL
REPEATING NUMBER = INTENSE REFLECTION


Hair coloring cream, oxidation, contains up to 80% of raw materials of natural origin, argan oil and vitamin C.

Its conditioning and treating formula gives softness and shine, guaranteeing perfect coverage of white hair, uniformity of color and long duration. Delicately scented.

Preparation of the Colouring Cream

How to use:
the mixing ratio with the activator is 1:1.5 (e.g. 50g of color + 75g of activator). Mix until you get a smooth cream and proceed with the application. 
Exposure time:
30-35 minutes.

THE MIXTURE IS PREPARED BY WEIGHING THE COLOR AND THE ACTIVATOR

Preparation Toners

How to use:
the mixing ratio with the activator is 1:2 (e.g. 50g of toner + 100g of activator). Use the 7 volume activator. Mix until you obtain a smooth cream and proceed with the application, on damp hair.
Exposure time:
Approximately 10-15 minutes.

Superlighteners Preparation

How to use:
the mixing ratio with the activator is 1:2 (e.g. 50g of super lightener + 100g of activator). Use the 40 volume activator. Mix until you obtain a smooth cream and proceed with the application.
Exposure time:

50 minutes.

Clear 000 Preparation

Directions:
Neutral versatile formula without pigments. Shines previously colored lengths, regenerating shine to the dull reflection. Also pickling previously colored lengths up to one tone, leaving the hair hydrated.
Directions for use 1: clearing .
Choose the activator based on the desired lightening tone, following the instructions in the table. Add clear 000 to the activator and mix until you obtain a smooth cream. Proceed with the application.

Directions for use 2: color enhancer or super lightener.
For a brighter effect or to enhance coverage in the case of resistant hair, add to the colouring/super-lightening cream a dose of clear 000 varying from a minimum of 5% to a maximum of 50%, based on the desired shine (e.g. 45g of cream + 5g of clear, to obtain 50g of mixture in total). Proceed according to the preparation instructions for the colouring/super-lightening cream.

Use non-metallic containers for mixing.

ACTIVATOR CHOICE7
vol.
▶ To tone
10 vol.▶ To pigment and darken by 1 or more tones
20 vol.▶ To color tone on tone and to lighten from 1 to 2 tones
30 vol.▶ To lighten 2 to 3 tones
40 vol.▶ To lighten up to 4 tones with super lighteners


RESULT IF YOU USE LESS OR MORE QUANTITIES OF ACTIVATOR THAN THE INDICATED MIXING RATIO:
Quantity of activator less than indicated:
RESULT▶ darker color
Quantity of activator greater than indicated: 
RESULT▶ lighter color.